The Future of the Music Business

SKU: GI.G-10710

ISBN 9781622776542.

Havi ng been a high school band director for 30 years, I experienced firsthand the learning on the job syndrome that music educators encounter. From effective rehearsal strategies to repertoire selection to class scheduling to what to teach, Mary Land and Scott Rush have provided a valuable resource to supplement our music education curriculum. Habits of a Successful Music Education Student contains a wide array of essential information that all music educators should know before they start teaching! Alex Kaminsky Director of Bands, VanderCook College of Music Habits of a Successful Music Education Student is a fantastic and important addition to the series and a much-needed resource for the collegiate music education curriculum! Scott Rush and Mary Land provide a wealth of materials, knowledge, and wisdom for prospective instrumental music teachers while including a sequential curriculum and valuable topics for discussion for an instrumental methods course.  Dr. Stephen Meyer Director of Bands, Northern Arizona University Mary Land and Scott Rush have blended their combined knowledge-and-wisdom in a remarkable book, Habits of a Successful Music Education Student.  Two brilliant minds, two master educators, two first-class musicians, two of our profession’s most celebrated exemplars offer-up priceless information certain to bring success to ALL, benefits, benefits…and more benefits.  This is a MUST READ for anyone/everyone who aspires to be A TEACHER WHO MAKES A POSITIVE IMPACT!  Tim Lautzenheiser Senior Vice President of Education, Conn-Selmer, Inc. This is a significant text in the training of future instrumental music teachers. It is informed by years of meaningful, influential, and substantial musical efforts, achievements, insights, and contemplations. This book will help future instrumental music teachers be more effective and knowledgeable as they enter our challenging and rewarding field. With the valuable foundation derived through this book, future band and orchestra teachers will be better equipped to get more music to more people.  Dr. Amanda Schlegel Assistant Professor of Music Education, University of South Carolina          Habits of a Successful Music Education Student covers important topics such as: Band and String Pedagogy Curriculum and Instruction Recruitment and Retention Beginner and Supplemental Method Books Technology in the Classroom Concert Programming for HS and MS Marching Band, Jazz Band, and Percussion Ensemble Repertoire for Multiple Ensembles and Soloists Score Study and Music Making Creating a Culture of Excellence Goal Setting Classroom Scenarios Being in the MUSIC and PEOPLE Business Social/Emotional Learning Student Leadership DEAI in the Music Classroom Quality of Life Work/Life Balance Tips from Master Teachers Beyond Student Teaching and much, much more! Mary Land is the Associate Professor of Music Education at Western Michigan University in Kalamazoo, Michigan. Scott Rush is the team lead for the Habits series published by GIA and is the former Director of Bands at Wando High School.

SKU: HL.1155284

ISBN 9781888408591. UPC: 196288122579. 8.75x11.5x0.776 inches.

This memoir by Karl Dustman details his illustrious music industry career. Dustman began his professional career in music retail, leading to a sales forecaster for IBM. This opened the door to an executive position with Ludwig Drum Company where he spent 11 years in the marketing and educational departments. Executive-level stints with Gretsch, Hohner-Sonor-Sabian, Pearl, and Sonor gave Karl great insight into the percussion industry of the 1970's through the '80s, '90s, and into the current era, which he shares here in intimate detail. Striking out on his own as a marketing consultant, Karl worked not only with numerous music industry clients, but other businesses which further developed his skill set. Along the way, Karl authored numerous articles to share his percussion marketing expertise; many are included in the book's appendix. Also included are capsule histories of the Ludwig and Gretsch drum companies, and a good look at the inner workings of the Percussion Marketing Council for the past nineteen years. Pretty much anyone who has worked in the percussion industry over the last five decades has crossed paths with Karl Dustman. This book has been painstakingly written to provide insights and details to a career that spans over fifty-five years and continues to this day. The huge assortment of photos, internal documents, examples of the many different marketing, sales, promotional product launch materials, and massive trade show exhibits are included in each of the nine chapters. The personal stories and memorable moments illustrates an ever-changing industry filled with products, people, company mergers, brand acquisitions, and personal uncertainty for the future through five decades of career development. This could also serve as an industry textbook, illustrating the vast differences in the industry's retail, wholesale distribution, and manufacturing environments and workplaces. The journey is not limited to percussion but includes direct experiences with acoustic and digital pianos, electric, acoustic, and classical guitars, and even sound reinforcement.