The Gretsch Drum Book by Rob Cook in collaboration with John Sheridan is a complete business history of the Gretsch Drum Company and dating guide for Gretsch drums.From the founding of the company in 1883 every significant management change of direction is discussed right up to the current era in which owner Fred W. Gretsch partners with KMC Music. A history of Gretsch artist relations includes an alphabetic list of every Gretsch drum endorser from 1936 to 2012 with photos of over 200 of them. The dating guide illustrates every catalogue colour badge snare drum drum kit and hardware item catalogued through the 130-year history of Gretschdrums.
SKU: HL.177
UPC: 073999975024. 9.25x12.25x0.49 inches.
This tribute to Gretsch kits features full-color photos and interviews with sensational players like Louie Bellson, Jimmy Cobb, Chuck Flores, Phil Grant, Jake Hanna, Elvin Jones, Don Lamond, Charlie Persip, Dick Shanahan, and others. Written by Chet Falzerano, a contributor to Modern Drummer, Percussive Notes, and Not So Modern Drummer magazines, plus the books Guide to Vintage Drums and Star Sets.
SKU: HL.1155283
ISBN 9781888408539. UPC: 196288122562. 8.5x11.0x0.544 inches.
This memoir by Karl Dustman details his illustrious music industry career. Dustman began his professional career in music retail, leading to a sales forecaster for IBM. This opened the door to an executive position with Ludwig Drum Company where he spent 11 years in the marketing and educational departments. Executive-level stints with Gretsch, Hohner-Sonor-Sabian, Pearl, and Sonor gave Karl great insight into the percussion industry of the 1970's through the '80s, '90s, and into the current era, which he shares here in intimate detail. Striking out on his own as a marketing consultant, Karl worked not only with numerous music industry clients, but other businesses which further developed his skill set. Along the way, Karl authored numerous articles to share his percussion marketing expertise; many are included in the book's appendix. Also included are capsule histories of the Ludwig and Gretsch drum companies, and a good look at the inner workings of the Percussion Marketing Council for the past nineteen years. Pretty much anyone who has worked in the percussion industry over the last five decades has crossed paths with Karl Dustman. This book has been painstakingly written to provide insights and details to a career that spans over fifty-five years and continues to this day. The huge assortment of photos, internal documents, examples of the many different marketing, sales, promotional product launch materials, and massive trade show exhibits are included in each of the nine chapters. The personal stories and memorable moments illustrates an ever-changing industry filled with products, people, company mergers, brand acquisitions, and personal uncertainty for the future through five decades of career development. This could also serve as an industry textbook, illustrating the vast differences in the industry's retail, wholesale distribution, and manufacturing environments and workplaces. The journey is not limited to percussion but includes direct experiences with acoustic and digital pianos, electric, acoustic, and classical guitars, and even sound reinforcement.
SKU: HL.1155284
ISBN 9781888408591. UPC: 196288122579. 8.75x11.5x0.776 inches.
